Ethical Storytelling & Asset-Framing: A Toolkit for Centering Equity when Communicating Programmatic Success

This toolkit will review asset-framing and ethical storytelling approaches and provide recommended resources to apply these practices to evaluation data narratives. By sharing these resources and approaches, the developers hope to reinforce principles of inclusion and equity so that the evaluation stories we tell are aspirational and convincing. Tools shared here will provide examples of how to connect disparities and community-wide problems to systemic causes, transforming harmful narratives and reducing stigma. To be most effective, these practices must be integrated into program planning and evaluation design and reflected through ongoing community engagement.